Sony's 70th Anniversary

Scenery space interprets, Bonding future and the past

To commemorate the 70th anniversary of the brand, Sony and Cogito planned “Sony 70th Anniversary” exhibition. It describes the show in cross-time narrative techniques, through the scenery simulation experience to feel the new change to the daily living style from Sony aesthetics and innovations.

The whole design is based on “turn back of time"; we create a reverse clock arch and the eye-catching branded door. The collection assembled all the world classic products with Sony style at the time since 1946. The photography installation of “My Interactive Era” and Photography Section connect the relationship with public and products, emphasizing the precious memory between brand and people.

On the other hand, there is a special planned smart home living experience area, “Life Space UX” that represents the collaboration of lighting, audio, visual and daily living.  The other side of “Idea Box” showcases the winning entries of the 70th Anniversary Branded Bag Design Competition, as well as many years of supporting Taiwan children's science education result. It symbolized the new tendency that Sony and the public will create the future together.