LI-NING Retail Branding
The creation of a new image successfully drew attention and interest of viewers and media
Li Ning was the name of the athlete who lit the cauldron for Beijing 2008 Olympic Games, but it is also the name of a renowned Chinese sporting goods brand. To ride the rising tide of the Olympic boom Li Ning needed a new image. Therefore, Cogitoimage used elements of such as swimming, diving, sprinting and gymnastics on creative designs for shop windows and store displays. Models in various athletic poses also contributed to the Olympic atmosphere inside and outside the stores. Overall combined with clever usage of China-red, Li Ning became the most eye catching brand during the Olympic games.
Li Ning was the name of the athlete who lit the cauldron for Beijing 2008 Olympic Games, but it is also the name of a renowned Chinese sporting goods brand. To ride the rising tide of the Olympic boom Li Ning needed a new image. Therefore, Cogitoimage used elements of such as swimming, diving, sprinting and gymnastics on creative designs for shop windows and store displays. Models in various athletic poses also contributed to the Olympic atmosphere inside and outside the stores. Overall combined with clever usage of China-red, Li Ning became the most eye catching brand during the Olympic games.