Sony Explora Science, Beijing

(Design by Katsuyuki Yamaguchi, UDA.)

Old building new fashion, humanity reflection on technology

The core of design for Sony has always been high-end technology, quality textures, avant-garde fashion and human needs, therefore a traditional courtyard building has been specifically chosen for establishing the corporate museum in Beijing. The design is focused on giving the old building a flair of state-of-art technology. 
Meanwhile, some elements were inspired by the San Francisco Exploratorium to create approachableness for visitors. While experiencing interactive technology, exhibition techniques explaining basic science principles would also leave deeper brand impression on children.