• Retail
  • Häagen-Dazs Retail Branding

Häagen-Dazs Retail Branding

Soft and alluring, designs that reflect the brand's characteristic taste
Cogitoimage has created a new shop image for Häagen-Dazs in Asia region: the Secret Garden, a space with the atmosphere of privacy and affability.
Customized reed lights, rose petal-shaped single sofa, and birdcage chairs were ordered to create the comfortable and romantic garden mood.
The overall design aims to convey the delicate, and smooth impression of the ice cream: the curvilinear pattern repeated on streamlined sofas, lamps, images on the walls and floors. Cogitoimage took strict quality control for each region: China, Taiwan, Hong Kong, Bangkok, India, Kuala Lumpur and throughout Asia.