Osram Hall of Light

Smart, energy saving, safe, comfortable, shaping the future of light
This is Osram’s only corporate showroom for its brand, products and applications in Asia Pacific. As such, Cogitoimage used it corporate mission to shape the future of light as the overall theme of the exhibition.
The spatial design brought to life the future use of Osram Opto Semiconductors in our everyday lives, at home, while driving or at work. The different scenarios were laid out in accordance with the format of a clock, inviting the audience to experience the different sides of light through a day. Through interactive modules in each area, audiences are exposed to the limitless potential of the use of light such as in virtual driving and gesture control, etc. 
The main highlight is the integration of the eight meters high central pillar into the overall design, creating a pillar of light. Audiences are invited to leave messages on what they imagine the future to be like on the interactive pillar made up of green LED, hence becoming one in spirit with the future of light.