Casio Wangfujing Street Flagship Store

The G concept store, highly anticipated by G followers, brings fashion to sparkling new heights.

In 2013, Cogitoimage took on the design requirements of Casio’s flagship store at Wangfujing Street in Beijing. The visually sensual three-storey store featuring five brands was unveiled within half a year.

Casio appeals to a wide spectrum of consumers such as trendsetters, professional ladies and metrosexual men. In order to establish a coherent brand image  that dazzles and inspires at the same time, the focal point of the flagship store is the gigantic G-SHOCK installation emerging from the store’s silver-grey façade. The installation further accentuates the brand’s tough and cool factors. Inspired by the watch dial, the store’s interior broke new grounds with its open experiential spatial design, which maximizes interaction with customers. The dazzling stage effects on the ground makes one feel like they have entered the world of G.
Cogitoimage brought the store from concept to life in a seamless manner, creating a unique store display that is creative and practical.