Sony Retail Branding
Setting the right tonality for the brand by thorough studies and in-depth observations
Based on mutual understanding achieved by a longstanding cooperation and experiences accumulated over the years, Cogitoimage as always hit the right tone for Sony’s space branding. By becoming well-acquainted with the brand’s culture, vision and positioning, also the features of the products, its price, and promotion, combined with consumer research, perfectly hassle-free, vibrant and vivid retail space are created. The brand image and the products’ unique characteristics are creatively integrated and displayed.
Sony Store Kaohsiung / Sony Huashan POP-UP Store / Breeze Xin Yi Direct-Sale Store / Kaohsiung Dream Mall Store / Hsinchu Big City Store / Taipei Zhongxiao Store / Taipei Q Square Store