Acer Kaohsiung Flagship Store-Establish a communication platform of the brand


Acer’s first branding flagship store is located in Jianguo 3C Retail District, Kaohsiung. As the changes of consumer behavior, the store is not a simple consumer site, but to create a communication platform for the brand and consumers.

From the Digital Signage Display of the exterior wall to the inner space, the design adds some wooden texture materials to make it more approachable other than the branding color of green and white, and lower the cold technology ambient to get closer to consumers. The curved entrance design centralizes the focus of AR Experience Area at the center. Key products displayed at both right and left side of the area to attract the crowd. As well as the flexible wall mounting rack of AR Experience Area can be swiveled to 90 degrees and utilized according to the different event. There is also an area can be used with flexibility as a staff training venue or for a small seminar.

One of the corners of this retail store continues the curved entrance; Greenish-blue lighting accompanies with geometrical panel design express the spirits of the King of Gaming. It separates the space and not too outstanding. Modular display system integrates with product display. Easy-to-see-it-all makes the experience more accessible. According to Acer’s concept, “breaking the barriers between people and technology”, we create an exclusive space for Acer.