Sony Store Kaohsiung─Excellence spirits creats impressive consumer experience


Sony store Kaohsiung has recently redesigned for a fresh look. As the only direct branding store in Kaohsiung, we wish to bring more impressive experiences to customers, therefore the store is themed with excellence spirits, to reinterpret the stylish and quality branding image.


User experience is the key start to simplify intricate commodity information that allows customers to be incorporated in the actual using behavior and experience the fundamental function of it. Details of material and earthy tone and white color, along with different wooden texture presenting a surprising experience space, which breaks the technical, professional, and cold icon impressions of electronic retail stores.


Cogito combines the excellence spirits of craftsmanship with Sony’s brand image to be incorporated into the space design. The modern design allows every person can find the dream products and have a great consumption experience as they step into the store.